HOW IT WORKS
From account to conversation in five steps.
The customer speaks naturally. Tara handles Listen → Understand → Reason → Respond → Act.
Create Account
Sign up as an individual or a business.
Add AI Credits
Pay in your local currency. 1 credit equals 1 of that currency.
Create a Campaign
Reminders, verify, notify, collect, takeover, and more.
Tara Calls
Tara speaks in the customer’s language.
Track Results
See intent, actions, and conversations.
HOW TARA WORKS
Listen → Understand → Reason → Respond → Act
Each layer is replaceable. Speech recognition, language detection, understanding, telephony, and text-to-speech are not locked into one vendor.
01
Listen
The phone call reaches Tara. Speech is captured so the customer never has to open an app or type.
02
Understand
Tara detects language, meaning, and intent — not just a transcript. “Nja kusasula ku Friday” becomes a payment commitment.
03
Reason
Dates, amounts, and “this Friday” are resolved with the customer’s timezone and the conversation so far.
04
Respond
Tara speaks back in the language the customer used, and asks for confirmation when confidence is not high enough.
05
Act
A business record is created or updated: Promise to Pay, appointment change, delivery note, or a transfer to a person.
INSIDE A CALL
Conversation memory lasts the whole call.
If Tara asks “When will you pay?” and the customer says “Friday”, then “Which Friday?” and they say “This Friday”, Tara resolves the date with today’s date and the customer’s timezone — Africa/Kampala for a Ugandan contact, unless you set another.
Preferred language
A starting voice and language on the contact. Not a hard lock. If they answer in another supported language, Tara can adapt.
Confidence
High scores can execute permitted actions. Mid scores ask “Kino kituufu?”. Low scores offer a human instead of guessing.
Sensitive actions
Changing account details, moving money, cancelling care, or confirming identity always go through Understand → Confirm → Execute.
What you see after the call
TaraAI stores a structured conversation, not only a recording: customer, languages detected, intent, entities, actions, confidence, outcome, and whether the call was escalated. Retention of recordings and transcripts is configurable.
- Conversation and call IDs
- Primary and secondary language with confidence
- Intent and extracted dates, amounts, locations
- Actions completed or waiting for confirmation
- Human handoff status
- Dashboard metrics: AI conversations, languages, average confidence
FAQ
How a live rollout works
- Must we wait for full conversational AI to go live?
- No. Launch reminders, TTS, keypad replies, and credits first. The conversation tables and provider interfaces are already there for speech and NLU.
- Can Tara transfer to a person?
- Yes, when the telecom provider supports transfer. If confidence stays low after a clarification, Tara offers human help in the customer’s language.
- Who owns the conversation record?
- The business account. Staff see interpretation in the Conversations screen so AI is transparent, not a black box.
Ready to reach customers across Africa?
Give Tara a number. She’ll call in their language.